Harvest Moon Local Food Initiative Website Launch

Earlier this week in Manitoba, the Harvest Moon Local Food Initiative launched a new website that will act as a portal between farmers and eaters, facilitating food transactions and information exchange between farm and fork. This exciting new tool will evolve with the organization and in the future will incorporate community building components that will further allow for the exchange of ideas and coordination of this “small scale, sustainable food system”.

The visually appealing main page of the website clearly directs viewers to the key areas of the website: a) Buy Harvest Moon Food; b) Meet your Farmer; c) Get Involved; d) Learn About Our Food

The on-line purchasing system reminds me of amazon and I was the first customer to put an order through. The simplicity of the system made it easy for me to pick and choose the foodstuffs I was interested in and pay using my credit card. My quarter of a grassfed beef should be here within a month! The ordering process was very “Amazon.com-esque” yet with a much friendlier and grassrootsy feel. The farm profiles give eaters the opportunity to “meet their farmer” on-line which will compliment the in-person relationships built at Harvest Moon events which will not only help to answer the group’s question “who’s your farmer” but will provide the farmers with an idea of “who is your eater”.