I stumbled across a link to the United States Department of Agriculture’s YouTube site the other day. To my surprise, they had a channel dedicated to a new initiative launched earlier this year entitled “know your farmer, know your food”. Click for YouTube channel.
Ostensibly, the initiative aims to connect local consumers with local producers to create new economic opportunities for communities. The campaign includes a short video of the secretary of agriculture encouraging consumers to get to know their farmer and promoting the importance of local food.
I don’t have a sense of the authenticity of this campaign. Is there real action behind these words? (more…)